Konecta Foundation celebrated 20 Years of social impact with new identity and global vision
Madrid, June 2nd, 2025 — The Konecta Foundation, established in 2005 by Konecta, marked two decades of transformative social action by unveiling a new brand identity – officially adopting the name “Konecta Foundation” – and a new website. The announcement took place during Expocontact 2025, the leading event in CX BPO, in Madrid on May 28 and reflected a renewed commitment to inclusive growth—not only in Spain but in Latin America and Europe, as part of its international expansion.
The event was attended by several distinguished guests, including Her Royal Highness Infanta Elena of Spain, Project Director of Fundación MAPFRE, one of the organizations honored at the event.
“When we founded Konecta, our vision went beyond business success — we wanted to build a company with purpose. The Konecta Foundation was born to align that purpose with action, putting employment, technology, and talent at the service of those who need it most. At Konecta, we’ve always believed in doing well by doing good” affirmed José María Pacheco, Founder and President of Konecta
“For 20 years, the Konecta Foundation has believed in the power of social inclusion to transform lives. This new chapter reaffirms our promise to build a more equitable future with innovation, purpose, and global solidarity” said Graciela de la Morena Carra, Director of the Konecta Foundation.
A global chapter begins
The Foundation’s 20th anniversary was not just a milestone—it marked the beginning of a new era. Already operating in countries such as Spain, Colombia, and Peru, the Foundation announced a strategic international expansion. Its global activity will be structured around three strengthened pillars:
- Employability: Promoting access to quality jobs through vocational and digital training.
- Social Innovation: Driving inclusive digitization through long-term partnerships with universities, NGOs, and tech leaders.
- Community Development: Supporting high-impact, grassroots projects via open calls and volunteer programs.
This evolution aligns with the Foundation’s mission to scale inclusive solutions across both mature and emerging markets, broadening access to employment, technology, and opportunity for vulnerable populations.
Celebrating impact: 20 years of action
In its two-decade journey, the Konecta Foundation has:
- Invested €20 million in social initiatives
- Benefited over 220,000 people directly
- Integrated 16,000+ individuals into the workforce through partnerships
- Engaged 20,000 employee volunteers
The new digital identity and platform will serve as a springboard for broader collaboration and visibility, enabling a wider global community to engage with the Foundation’s mission.
Honoring the partners behind the progress
As part of the 20th-anniversary celebration at Expocontact 2025, the Foundation recognized longstanding partners whose collaboration proved vital to its impact.
Employability Awards
- Fundación MAPFRE for the project “Juntos Somos Capaces”: A pioneering program that has facilitated the labor inclusion of more than 6,500 people with intellectual disabilities or mental health conditions across Spain over the past 15 years.
- IBM and Banco Santander for their support to the “Konecta Foundation Training School”. An inclusive employment initiative linked to the BPO sector, integrating digitalization and artificial intelligence as tools for social inclusion. Nearly 1,500 people have already benefited through its digital and in-person training formats.
- JPMorganChase and Fundación Endesa for “Hub Empleo Verde”: a project aimed at integrating young people and individuals at risk of social exclusion into jobs that support environmental sustainability and the circular economy. Active in Madrid and Andalusia, it has already benefited more than 2,400 people in its first three years and plans to expand across Spain.
Social Innovation Awards
- Fundación ONCE: a long-standing partner in the inclusion of people with disabilities at Konecta through the Inserta program, also contributing to the development of reference studies and observatories on physical and technological accessibility.
- Fundación También: promotes inclusive sports, including organizing the wheelchair Padel Open, with the participation of many Konecta volunteers over the years.
- Fundación Mensajeros de la Paz: a trusted ally in times of crisis, supporting emergency relief campaigns in response to events such as the war in Ukraine, the earthquake in Morocco, and natural disasters in Spain, alongside numerous humanitarian initiatives.
About Konecta Foundation
Created in 2005 by Konecta, the Konecta Foundation is a cornerstone of the company’s social strategy, driving initiatives that generate strong social and business impact with a focus on employability, inclusion, and sustainable development. The Foundation actively supports vulnerable groups through targeted programs in the BPO and Customer Experience sectors, while also addressing pressing social challenges. Its work is structured around three strategic pillars: Employability, Social innovation, and Community development. To date, the Foundation has positively impacted more than 220,000 people, integrated over 16,000 individuals from vulnerable backgrounds into the labor market, and invested more than 20 million euros in social projects.
