Konecta Foundation receives the “IMPACT” AEERC 2025 Award on its 20th Anniversary for its pioneering and sustainable contribution to social and labor inclusion
Rebuilding lives together
– The award, presented by the Spanish Association of Customer Relationship Experts (AEERC), recognizes two decades of unwavering commitment during which the Foundation has supported the employment and professional growth of more than 16,000 individuals at risk of social exclusion worldwide.
Madrid, October 15, 2025. The AEERC has honored the Konecta Foundation with the IMPACT AEERC 2025 Award, celebrating its 20 years of transformative action in promoting social and labor inclusion through innovation, technology, and professional training, all within a framework of sustainability and global impact.
The award ceremony was held at Konecta headquarters in the iconic Los Cubos building on Madrid’s M-30. There, the Foundation reaffirmed its position as a catalyst for change, leveraging the Group’s resources to broaden and strengthen its social strategy.
The IMPACT AEERC 2025 Award underscores Konecta Foundation’s steadfast commitment to excellence in corporate social responsibility, as well as its contribution to the creation of shared value that benefits both the customer relationship sector and society at large.
Since its creation in 2005, the Foundation has developed an extensive portfolio of programs that have supported over 220,000 people facing social and employment barriers – including individuals with disabilities, vulnerable women, and unemployed youth. Furthermore, it has enabled the hiring of more than 16,000 people through training programs and strategic job placement partnerships.
Konecta Foundation is now embarking on a new stage of international expansion, operating under a unified global social brand across all the countries where Konecta is present. This “glocal” model aims to amplify social impact, address the specific challenges of each region, and strengthen the Foundation’s strategic coherence and global identity.
José Francisco Rodríguez, President of AEERC, presented the IMPACT 2025 Award, highlighting the Foundation’s enduring legacy and forward-looking vision:
“The IMPACT Award is reserved for organizations that not only grow but also leave an indelible mark on the industry’s future. Konecta Foundation is a remarkable example. For 20 years, it has set the standard for inclusion and social responsibility in the Customer Relationship sector at an international level, demonstrating that talent and opportunity have no barriers. It is an honor to recognize its two decades of meaningful impact.”
In her remarks, Graciela de la Morena, Managing Director of Konecta Foundation, expressed her gratitude for AEERC’s recognition:
“This award is a source of pride and motivation for everyone at Konecta Foundation. It honors the dedication of our volunteers, partner organizations, and the entire Konecta Group team. We will continue to champion quality employment opportunities and leverage digital transformation as a key driver for social cohesion and the sustainable development of our communities worldwide.”
The AEERC IMPACT initiative recognizes companies and organizations that generate lasting, positive transformation within the Customer Relationship ecosystem.
About Konecta Foundation
Created in 2005 by Konecta, the Konecta Foundation is a cornerstone of the company’s social strategy, driving initiatives that generate strong social and business impact with a focus on employability, inclusion, and sustainable development. The Foundation actively supports vulnerable groups through targeted programs in the BPO and Customer Experience sectors, while also addressing pressing social challenges. Its work is structured around three strategic pillars: Employability, Social innovation, and Community development. To date, the Foundation has positively impacted more than 220,000 people, integrated over 16,000 individuals from vulnerable backgrounds into the labor market, and invested more than 20 million euros in social projects.
About AEERC
The Spanish Association of Customer Relationship Experts (AEERC) is a non-profit organization representing professionals and companies in the Customer Service industry for the past 25 years. Its mission is to energize, improve, and promote initiatives that highlight the importance of this industry for the Spanish economy, society, and employment, through dialogue, training, communication, research, and professional events. AEERC represents companies that directly or through outsourcing provide customer service via telephone, digital, or back-office channels.
